Illuminati manipulate people just like the advertisement companies. They use music and media to gain people trust too for example, the dove real beauty campaign. Dove industries use this campaign to sell their products by telling all the women around the word that you are beautiful …
“Hates her freckle, think she is ugly, wishes she were blonde, think she is fat, let’s tell her she is wrong. Let’s tell her to be real, and brave, and true, and she will be beautiful”. Nowadays, when outside beauty matter the most, Dove launched their worldwide campaign for real beauty in order to find women’s inner beauty. Dove real beauty commercial draws attentions of young girls and women from all over the world. Although this advertisement does not have any super model in it, the message behind it is really significant; it helps boost women’s self-esteems. In the world of rising competition of fashion and essential need of maintaining beauty, girls always feel the pressure to be perfect. This means that in order to meet the requirement of beauty that has been set by the people in this society, a girl has to have an attractive body. Dove real beauty’s campaign wants every woman to feel extraordinary and feel comfortable in this high rising fashion society. This campaign also challenges the stereotypical views of people about beauty and encourages others not to judge women by their outside look, but rather by their inner beauty. Is this a misleading campaign or commercial? Does it persuade people to buy the products? This campaign or commercial illustrates the use of logos and pathos by pointing out women’s self-esteem issues, while it also persuading them to be satisfied with their natural looks. Dove real beauty campaign sends the message to girls and women over the globe that they are beautiful, and the true beauty is their inner beauty.
Hollywood is the dream land for millions of people around the world; it is the place where beauty is used as a device for entertainment which makes others feels bad about their own appearance. Every young woman has the desire to have a perfect look and a perfect body as their favorite celebrities, such as someone like Megan Fox or Jessica Alba. Although, in reality not many girls have the look or body as they wish to have. Therefore, they are disappointed at the fact that they are not like their favorite celebrity. Hollywood puts pressure on young women to look a certain way. Due to Hollywood, girls feel the pressure to be super skinny; some of the girls also lose their self-esteem due to the pressure. In this commercial, Dove used regular, average women to show that everyone is beautiful in their own way. According to an article by Pallavi Gogoi on brandkeys.com, it states that “Dove soap campaign that features…ordinary looking women in their underwear. Not skinny, beautiful models here. Just randomly selected women who tout their use of Dove soap”. By choosing ordinary women for the commercial Dove publicizes that it is okay to be overweight or have a chubby look, the only thing that matters is your inner beauty.
Dove real beauty campaign and commercial shows that they know how young women feel about their personal appearance. Dove understands that young girls lose their self-confidence and aware of the depression that comes along with it. Therefore, they decided to give a helping hand for those young women who are not happy about their look. Dove wants to make them feel special and wants them to be confident and courageous. In this commercial, Dove picks ordinary women who shares how they fight back with their self-esteem issues, body image and relationships. The girls reveal their true feelings by sharing how they feel about themselves in public. This is where Dove real beauty campaign comes in to help these young women by assuring them that they are beautiful. This commercial uses pathos, as it supports the women emotionally and helps them to gain self-esteem.
The purpose of the Dove real beauty campaign is to teach young women not feel bad about their looks when they are compared to celebrities and models. It educates young women not to fall for the beauty trap that has been set by the people in our society. This commercial also teaches that it is not worth destroying one’s beautiful body, self-esteem and self-respect for something that is not real. For example, Dove shows that a supermodel does not even look like a supermodel in real life. All it takes to give someone a supermodel look is some makeup, airbrushing, and re-coloring the picture and this is shown in the commercial called “Dove Evolution”. Dove real beauty campaign and commercial encourage young girls and women to be themselves. It also persuades them to accept the truth and love themselves for who they are. This whole campaign uses logos, as it proved reasonable examples to make the women realize what is seen on every TV commercial is not the truth. Dove real beauty advisor Jessica Weiner,also known as the “Queen of Self-Esteem” is there to help young girls with their self-esteem issues. She is here to answer girls question and giving them the right advice about boys’ problem. Weiner is the global representative of the Dove real beauty campaign and is there to guide young women in the right direction with her valuable advice.
In the twenty-first century, when looks are everything, Dove has launched their Dove real beauty campaign and has also established Dove Self-esteem Fund. According to the Dove web site the mission of this campaign and fund is to help the new generation from self-limiting beauty stereotypes. The web site also states that the Dove Self-esteem fund or DSFF is dedicated to help young woman to build positive self-esteem and healthy body image. DSFF is also aiming to reach out to five million young women globally by end of the year 2010. This is a global project that’s designated to help young women build their confidence through self-esteem events and educational recourses. Since 2006, Dove has performed about 2700 self-esteem building workshops in order to help young women throughout the entire world to gain self-respect and be proud. The Dove real beauty commercial and campaign is also part of DSFF. In one of the commercials, they show young women, girls between age of eight to eighteen, expressing their emotions and their true feelings about how they look. Dove wants to send the message to those young women who have lost their confidence and feel embarrassed about their natural looks; that their perception is wrong and they are beautiful. There is another ad which is part of the Dove real beauty campaign which shows ordinary women in white undies and the slogan of that poster states, “Real women have real curves”. This ad also teaches women that everyone has their own way to look perfect, it does not matter what shape they are.
The moral behind the Dove real beauty campaign is to bring out the inner beauty of girls and women throughout world. Their intention is to make ordinary women feel better about themselves and boost their self-esteem. People have to admire the managements of Dove for lunching this campaign in order to help the women with their self-esteem issues. Every woman wants to look like a super model and feel special. However, when they realize that there is something missing and believes it’s their beauty; they give up hope for life. They also feel uncomfortable and embarrassed of the fact that they are not beautiful. Dove realizes the pain of those young women who lose they are self-respect and confidence on themselves. Dove wants them to believe that they are beautiful in their own way. The intention of this whole campaign is to make young women to feel good about themselves. This is because the corporation wants young women not to feel bad by looking at the models because Dove wishes girls and young women to know that real beauty comes in many different shapes and sizes.
